Lovely Madness

Lovely Madness

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#24
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Rose
Gone Kitschin'
This week’s exercise comes to us from Nora Trice, our Senior Creative Lead at A Hundred Monkeys, originally inspired by the SNL skit below.
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Rose
Cut and paste naming
One of my favorite things about coming up with names is putting unexpected words together to create something that hits people in a completely new way.
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Eli Altman
Write of way
Today we're going to blur the line a bit between a writing exercise and a drawing exercise.
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Eli Altman
Priced to sell!
This week’s exercise is inspired by an experience I once had looking up directions on Google Maps and seeing the name of a neighborhood that surely…
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Rose
No higher stakes
When it comes down to it, selling products isn’t really a high stakes affair.
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Eli Altman
1
Starter pack roulette
Sorry for the late start today—we crossed some wires.
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Eli Altman
Junk Mail Redux
Before I tell you what we’re going to do, I want you to find some unassuming printed matter somewhere in your house.
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Rose
Etymology of a Liar
When you name things for a living, you sometimes uncover some surprising etymologies—the kind that are so good they can’t possibly be true.
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Rose
Pride.biz
Once June rolls around companies take to television and the internet to broadcast how gay they are.
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Eli Altman
Trader You
Around our office, Trader Joe's comes up a lot.
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Eli Altman
Hometown heroics
This week’s exercise is inspired by the unveiling of the new official logo for the city of Los Angeles—which just so happens to be my hometown.
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Rose
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