When it comes down to it, selling products isn’t really a high stakes affair. If you don’t buy Nike trainers you’ll buy Adidas. If you don’t buy Corn Flakes you’ll buy Cheerios. We make these decisions everyday and rarely feel like there’s a lot riding on it. There’s always next time.
But what if there wasn’t a next time? What if your life literally depended on someone buying one product instead of another? How would you make the case?
You have one paragraph.
Bonus points if you and a colleague want to write dueling rationale for the same product or competing products
Speedo Printed One Brief
This is it. This is that moment. And there is no turning back. Board shorts – or – Speedo? What is it going to be? This decision… well… it defines you. Are you going to be the boring board shorts guy? The in-the-box, boxy bathing suit guy? The guy who walks out onto the sun-baked pool deck wearing a swimsuit with pockets – the swimwear version of cargo pants - having not one person make one glance over the frames of their glasses to see your off-the-rack attempt at looking like a professional surfer? Or are you going to be a baller? A freedom-loving, shot-caller? Because this Speedo is calling to you. And it is not the baggy half brother of cargo pants. It is the bastard child of the custom-fit Italian suit. And it fits like a glove that would have gotten O.J. convicted. It makes the choice clear: this is the path of no regrets. Wearing this Speedo says what you want to say. It puts a hard stop on that internal dialog you have with yourself when another guy emerges wearing his Speedo. “Hahaha… oh my good God!” you say to the people around you. But inside you wish to God you had the chutzpah to be proud of the goods he gave you. This is it. This is that moment. The time has come for conquerors and this Speedo is your coat of arms. It is time to run into the fire. Chutzpah comes in all sizes. What size do you wear?