Starter pack roulette

Sorry for the late start today—we crossed some wires. Without further ado, pick three numbers between 1 and 20. It’s OK to pick the same number more than once.

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Now find the corresponding words in the three columns from the second edition of Don’t Call It That. So if you picked 1, 20, 4, you would come up with Rugged, Laid-back Tesla drivers.

Now you’re going to take this persona and use it as the basis for creating a Starter Pack. If you’re unfamiliar with Starter Packs, we’ve included an example below. It’s basically the objects, ideas, or characteristics of a group, visually represented as if it were a Powerpoint slide made in two minutes.

Enjoy. Below you’ll find an example from our internal experiment.