Once June rolls around companies take to television and the internet to broadcast how gay they are. The other 11 months it rarely seems to come up but June—June is rainbow time. Facebook, LinkedIn, Corona, Proctor & Gamble, Pfizer, GM… everyone’s full of pride even though their political donations often tell a different story.
The exercise today is to write and/or design a pride month ad for a company that has no business doing a pride ad. It could be heartfelt, sarcastic, clueless—the choice is yours.