Lovely Madness

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In a drawer at the studio recently, I came across a matchbox from a restaurant and bar that used to exist in San Francisco—the 1990s idea of the 1930s…
Rose
Around our office, Trader Joe's comes up a lot. They roll out products so frequently they have a whole newspaper dedicated to what's new. Have you tried…
Eli Altman
This week’s exercise is inspired by the unveiling of the new official logo for the city of Los Angeles—which just so happens to be my hometown. As you…
Rose
Once June rolls around companies take to television and the internet to broadcast how gay they are. The other 11 months it rarely seems to come up but…
Eli Altman
This one goes out to all the folks who are excited about being able to finally read alone in a busy café or bar again after so many months of reading at…
Rose
The assignment: Make a collage that represents where you're from. This could be where you're sitting right now, where you grew up, your ancestral…
Eli Altman
This week’s exercise is both vast and simple. First, imagine you’re a newspaper editor. Next, imagine you’ve found out you need to publish an apology…
Eli Altman
Today’s exercise is inspired by our very own Caro McDermott. In light of the super lunar eclipse from earlier this week, and Mercury’s impending…
Rose
One of my favorite things about coming up with names is putting unexpected words together to create something that hits people in a completely new way…
Eli Altman
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With 37 plays and 154 sonnets to his name, Shakespeare was a busy man. But his contribution to the world of letters goes even further: he is credited…
Rose
Some people take dog breeds very seriously. This is part of what made Best In Show such a great movie. So today we’re going to embark on a canine…
Eli Altman
When you name things for a living, you sometimes uncover some surprising etymologies—the kind that are so good they can’t possibly be true. You also…
Rose
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