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Game, set, matchbox
In a drawer at the studio recently, I came across a matchbox from a restaurant and bar that used to exist in San Francisco—the 1990s idea of the 1930s…
Jul 23, 2021
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Rose
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Game, set, matchbox
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Trader You
Around our office, Trader Joe's comes up a lot. They roll out products so frequently they have a whole newspaper dedicated to what's new. Have you tried…
Jul 16, 2021
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Eli Altman
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Trader You
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Hometown heroics
This week’s exercise is inspired by the unveiling of the new official logo for the city of Los Angeles—which just so happens to be my hometown. As you…
Jul 9, 2021
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Rose
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Hometown heroics
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June 2021
Pride.biz
Once June rolls around companies take to television and the internet to broadcast how gay they are. The other 11 months it rarely seems to come up but…
Jun 25, 2021
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Eli Altman
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Pride.biz
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Reference Desk
This one goes out to all the folks who are excited about being able to finally read alone in a busy café or bar again after so many months of reading at…
Jun 18, 2021
•
Rose
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Reference Desk
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From whence you came
The assignment: Make a collage that represents where you're from. This could be where you're sitting right now, where you grew up, your ancestral…
Jun 11, 2021
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Eli Altman
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From whence you came
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Astrological apologies
This week’s exercise is both vast and simple. First, imagine you’re a newspaper editor. Next, imagine you’ve found out you need to publish an apology…
Jun 4, 2021
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Eli Altman
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Astrological apologies
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May 2021
Armchair Astrologer
Today’s exercise is inspired by our very own Caro McDermott. In light of the super lunar eclipse from earlier this week, and Mercury’s impending…
May 28, 2021
•
Rose
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Armchair Astrologer
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Cut and paste naming
One of my favorite things about coming up with names is putting unexpected words together to create something that hits people in a completely new way…
May 21, 2021
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Eli Altman
1
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Cut and paste naming
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Neologist's Dilemma
With 37 plays and 154 sonnets to his name, Shakespeare was a busy man. But his contribution to the world of letters goes even further: he is credited…
May 14, 2021
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Rose
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Neologist's Dilemma
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Thanks, she's an Underbite Nelson
Some people take dog breeds very seriously. This is part of what made Best In Show such a great movie. So today we’re going to embark on a canine…
May 7, 2021
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Eli Altman
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Thanks, she's an Underbite Nelson
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April 2021
Etymology of a Liar
When you name things for a living, you sometimes uncover some surprising etymologies—the kind that are so good they can’t possibly be true. You also…
Apr 30, 2021
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Rose
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Etymology of a Liar
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